Sky Sports : declared in Novak Djokovic heads to Wimbledon seeking a balance between life and tennis

Novak Djokovic was all smiles at his Wimbledon press conference on SundayNovak Djokovic is keen that tennis does not dominate his life as he plots a way to regain the men's crown at Wimbledon. Djokovic feels he has mellowed since and is now looking to re-establish himself at the top of the tennis world, albeit not at the expense of his own well-being. "When things are completely going your way, in this case in my professional tennis career, when I was winning constantly and being dominant in the tennis world, you're happy and you're content," Djokovic said. Djokovic was in fine form on grass last week when winning the Aegon International"I used to base all my happiness on winning a tennis match. "It's a different approach but I'm still here and I'm still motivated, I still keep on going.


Wimbledon babes: The hottest tennis stars going head to head

1 / 17 InstagramElina Svitolina – World Ranking 5 Elina Svitolina, 22, has exploded onto the tennis scene and is currently at her highest world ranking. The Croatian is having the time of her life touring the tennis world – enjoying some relaxation on beaches across the globe. GETTY STUNNING: Eugenie Bouchard has been dubbed the hottest tennis playerTennis hottie Eugenie Bouchard's sexiest selfies REVEALED Eugenie Bouchard turned professional in 2009 and is currently ranked 59th in the world 1 / 25 Instagram And while the women prepare to go head to head, Daily Star Online has compiled a list of the hottest competitors. GETTY WINNER: Kristina Mladenovic has won Wimbledon and Australian Open doubles tournamentsEugenie Bouchard – World Ranking 61 Canadian Eugenie Bouchard, 23, has been dubbed the new Anna Kournikova – and with good reason.

Wimbledon 2017: Finding new fans for a famous tennis brand
"We want to get under the skin of tennis matches at Wimbledon, and use digital to deepen engagement with fans." 'Democratising data'"We are democratising data for tennis and sports fans," says Alexandra Willis, head of content and digital at the AELTC. 'Global fan base'"We want to take the Wimbledon brand to new audiences and regions," Mick Desmond, AELTC commercial and media director, tells me. Image copyright IBM Image caption Inside the IBM technology bunker underneath the Wimbledon groundsHe says that in 2010 Wimbledon had a very good website, but that it looked the same as the other Grand Slam tournament sites, also created by IBM. "It is not just about the people here at Wimbledon, where we have sold out all spectator tickets and all hospitality again.


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